Head of Brand Design (x/f/m)

Doctolib — Berlin, Berlin, Germany; Paris, Paris, France

Freelance

Description du poste

<h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">Set a new pulse for healthcare!</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">We are looking for a <strong class="font-semibold text-foreground">Head of Brand Design</strong> to own the creative foundation from which every team across Doctolib builds, setting the brand standard that makes Doctolib a genuine competitive advantage.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Doctolib is at an inflection point: evolving from a booking and agenda tool into an AI-first clinical platform for healthcare professionals, and from a transactional app into a daily health companion for patients. Our brand needs to carry that ambition. Reporting directly to the VP Brand &amp; Design, you will lead the central brand team and build an identity that is sharp, coherent, and enduring, unmistakably Doctolib across France, Germany, Italy, and beyond.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Design is what differentiates our product experience. It bridges complex journeys across healthcare professionals and people, ensures our AI solutions are trustworthy and effective, and maintains the human and medical foundations of providing care. Our 50+ person international design team covers all of our product surfaces, from people-facing experiences to solutions for healthcare practitioners across multiple specialties and markets.</div> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">What you'll do</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Your responsibilities include but are not limited to:</div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Translate the strategic brand foundation (positioning, personality, and creative direction) into a coherent brand design strategy and language for both Pro and Patient audiences across markets</li> <li class="break-words text-foreground text-base leading-relaxed">Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography, as well as the brand architecture that works across Pro, Patient, and market variants</li> <li class="break-words text-foreground text-base leading-relaxed">Own the brand principles that make Doctolib's brand executable at scale: clear enough for local creative teams and agencies to work independently, strong enough that the result is unmistakably Doctolib</li> <li class="break-words text-foreground text-base leading-relaxed">Define the brand's aesthetic direction within the design system: token values, component character, and motion principles that carry brand intent into every product surface</li> <li class="break-words text-foreground text-base leading-relaxed">Ensure the product experience and the brand identity evolve together, making Doctolib's interface a recognisable brand asset, not just a functional tool</li> <li class="break-words text-foreground text-base leading-relaxed">Set the quality standard and review cadence that keeps the brand coherent across all touchpoints (product, campaigns, local markets, and events), enabling speed without drift</li> </ul> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">Who you are</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Before you read on: if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><strong class="font-semibold text-foreground">You'll be a great fit if you:</strong></div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Have 10+ years in brand design, with a portfolio that demonstrates both strategic depth and visual excellence</li> <li class="break-words text-foreground text-base leading-relaxed">Have experience leading brand identity work for a consumer or B2B2C product company, not just campaigns or marketing</li> <li class="break-words text-foreground text-base leading-relaxed">Have a proven ability to build and evolve brand systems that work at scale across markets and channels</li> <li class="break-words text-foreground text-base leading-relaxed">Have a deep understanding of how brand identity translates into digital product design: you know how a token works, not just what a token is</li> <li class="break-words text-foreground text-base leading-relaxed">Are fluent in English</li> </ul> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><strong class="font-semibold text-foreground">It would be fantastic if you:</strong></div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Have experience working in or alongside regulated or high-trust industries such as healthcare or finance</li> <li class="break-words text-foreground text-base leading-relaxed">Are proficient in French or German, given our primary markets</li> </ul> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">What we offer</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><strong class="font-semibold text-foreground">In Germany:</strong></div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">A Deutschlandticket (Germany-wide public transport pass) fully paid for by Doctolib</li> <li class="break-words text-foreground text-base leading-relaxed">28 vacation days + 1 additional day for each full calendar year of employment (up to a maximum of 30 days)</li> <li class="break-words text-foreground text-base leading-relaxed">Work from abroad for up to 10 days per year thanks to our flexibility days policy</li> <li class="break-words text-foreground text-base leading-relaxed">Company health insurance with great supplementary benefits through our partner Allianz</li> <li class="break-words text-foreground text-base leading-relaxed">Company pension scheme (bAV) through Allianz with an employer subsidy of 40% (15% within the probationary period)</li> <li class="break-words text-foreground text-base leading-relaxed">The Doctolib Parent Care program, which includes one month additional parental leave and much more</li> <li class="break-words text-foreground text-base leading-relaxed">Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth</li> <li class="break-words text-foreground text-base leading-relaxed">Free mental health and coaching services through our partner Moka.care</li> <li class="break-words text-foreground text-base leading-relaxed">Subsidized sports membership through our partner Urban Sports Club</li> <li class="break-words text-foreground text-base leading-relaxed">A flexible workplace policy offering both hybrid and office-based mode</li> <li class="break-words text-foreground text-base leading-relaxed">Alongside healthy snacks and our regular breakfast buffet, we provide a subsidized meal benefit</li> <li class="break-words text-foreground text-base leading-relaxed">For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support</li> <li class="break-words text-foreground text-base leading-relaxed">Relocation support in case of international mobility</li> <li class="break-words text-foreground text-base leading-relaxed">Access to the best AI tools for coding, development and dedicated training</li> </ul> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><strong class="font-semibold text-foreground">In France:</strong></div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Free comprehensive health insurance (basic package) for you and your children</li> <li class="break-words text-foreground text-base leading-relaxed">25 days of paid vacation per year, plus up to 14 days of RTT</li> <li class="break-words text-foreground text-base leading-relaxed">Free mental health and coaching services through our partner Moka.care</li> <li class="break-words text-foreground text-base leading-relaxed">Work from abroad for up to 10 days per year thanks to our flexibility days policy</li> <li class="break-words text-foreground text-base leading-relaxed">Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib</li> <li class="break-words text-foreground text-base leading-relaxed">A subsidy from the work council to refund part of the membership to a sport club or a creative class</li> <li class="break-words text-foreground text-base leading-relaxed">50% reimbursement of your public transport subscription</li> <li class="break-words text-foreground text-base leading-relaxed">ParentCare Program: Enjoy full salary coverage (100%) during your first month of birth leave and 75% during the second, covered by Doctolib</li> <li class="break-words text-foreground text-base leading-relaxed">Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth</li> <li class="break-words text-foreground text-base leading-relaxed">For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support</li> <li class="break-words text-foreground text-base leading-relaxed">Relocation support in case of international mobility</li> <li class="break-words text-foreground text-base leading-relaxed">Access to the best AI tools for coding, development and dedicated training</li> </ul> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">Our interview process</strong></h2> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Recruiter Interview</li> <li class="break-words text-foreground text-base leading-relaxed">Hiring Manager Interview</li> <li class="break-words text-foreground text-base leading-relaxed">Live Case around Brand Design</li> <li class="break-words text-foreground text-base leading-relaxed">Behavioral Interview</li> <li class="break-words text-foreground text-base leading-relaxed">At least one reference check</li> </ul> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">We want your experience to be clear, respectful, and transparent. Learn more about our hiring process on our <a class="break-all font-semibold transition-all duration-200 ease-in-out hover:underline text-highlight hover:text-highlight-400 active:text-highlight-dark" href="https://careers.doctolib.com/tech-doctolib/getting-hired/" target="_blank">candidate experience page</a>.</div> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">Job details</strong></h2> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Permanent position</li> <li class="break-words text-foreground text-base leading-relaxed">Full-time</li> <li class="break-words text-foreground text-base leading-relaxed">Berlin (primary) / Paris</li> <li class="break-words text-foreground text-base leading-relaxed">Start date: As soon as possible</li> <li class="break-words text-foreground text-base leading-relaxed">Hybrid work setup (up to 2 remote days per week)</li> </ul> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">We welcome everyone</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, or disability.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">To ensure equal opportunities, we invite you to exclude personal information (e.g., pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Join us in building the healthcare we all dream of!</div> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">Your data privacy</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><em>All information provided is processed by Doctolib for application management. For data processing details, click here: <a class="break-all font-semibold transition-all duration-200 ease-in-out hover:underline text-highlight hover:text-highlight-400 active:text-highlight-dark" href="https://doctolib.legal/B2C-Privacy-Policy-Career-DE" target="_blank">Germany</a> l <a class="break-all font-semibold transition-all duration-200 ease-in-out hover:underline text-highlight hover:text-highlight-400 active:text-highlight-dark" href="https://doctolib.legal/B2C-Privacy-Policy-Career-FR" target="_blank">France</a> l <a class="break-all font-semibold transition-all duration-200 ease-in-out hover:underline text-highlight hover:text-highlight-400 active:text-highlight-dark" href="https://doctolib.legal/B2C-Privacy-Policy-Career-IT" target="_blank">Italy</a> l <a class="break-all font-semibold transition-all duration-200 ease-in-out hover:underline text-highlight hover:text-highlight-400 active:text-highlight-dark" href="https://doctolib.legal/B2C-Privacy-Policy-Career-COM" target="_blank">Netherlands</a>. Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.</em></div>

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